Putting to Work
Other Analytics Links at McKinsey
Big data and analytics have climbed to the top of the corporate agenda—with ample reason. Together, they promise to transform the way many companies do business, delivering performance improvements not seen since the redesign of core processes in the 1990s. As such, these tools and techniques will open new avenues of competitive advantage
Focus on part of the decision and focus, therefore, where the greatest economic leverage is in the business.
The second is that you’ve got to make a decision support tool the frontline user understands and has confidence in. The moment you make it simple, understandable, then people start using it and you get better decisions
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